• Design Inspiration

    Inspired by the unique shape of a parrot’s beak, which is best suited for pecking food from a box.

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    Pets prefer to eat food from inside a box.
    The packaging can be directly used as a feeding box, easy to
    open and close.
    Stable triangular structure, difficult to tip over.
    Highly recognizable shape.
    Cost-effective, single-piece molding.

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    Winner of the 2024 German Red Dot Product Design Award

    Design Description:

    By rotating the upper opening, the packaging can be easily opened to pour bird food as needed, providing an excellent unboxing experience. The ingenious structural design enhances
    the packaging's weight-bearing and compression resistance capabilities. The package is made from 350g eco-friendly coated paper and cut into a one-piece structure. The stable triangular shape ensures it remains steady when placed. The top and side
    rotation opening forms a bird’s beak shape, creating a visual of a big-billed bird that aligns with the brand name. The unique unboxing experience leaves a lasting impression on consumers.

     

     

    Award link:https://www.red-dot.org/zh/project/big-billed-bird-food-packaging-71508